Inofab Health Brand Guide
What was the project?
Inofab Health, a firm that manufactures pocket-sized spirometry devices, didn’t have a Brand Voice Guideline. As the UX Writer in the company, with the help of my teammates I needed to create a guideline that was comprehensive and would be relevant for the times to come.
How did I start?
I started with a research to determine the voice and tone of the company. I sent a survey that would help me to understand Inofab’s brand personality for the people who worked there. Since it was a small sized company, it didn’t took too much effort to conduct the survey and get the outcomes.
What did I learn?
Creating a brand content style guide for a company that didn’t have it before was a challenge because no one was aware of what the document would mean to the company and what would it include. I needed to guide and encourage people that this would be great opportunity to set a brand voice and tone.
Challenge: I was the first UX Writer in Inofab Health and there were essential documents missing when it came to how the company would talk to its customers. After working for a couple of months, me and the founders decided that we should have a brand guideline that reflected all the departments and not just the design.
My role: My responsibility was to understand how to build the company’s voice and tone. It wasn’t just how it would sound like on the UI Copy but in general. I curated the voice around how the user’s would think who Inofab Health was.
Solution and my thought process: I examined all the products that Inofab Health has launched thus far, looked through the comments and interviews that were conducted with the users and other stakeholders and asked all my co-workers on how they were feeling about Inofab Health’s personality. I searched for the benchmarks and created a checklist for the matters that we needed on our guideline. You can find our guideline here.
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